CINE 2010 Special Jury Award Recipients

NHL Winter Classic

Category: Professional Advertising & Promotion Division, Commercials & On-Air Promotions

Summary:
On New Year's Day, the NHL and NBC Sports continued a new tradition live from historic Wrigley Field, The NHL Winter Classic on NBC. The creative combination of NHL players preparing in the locker room and 'Take Me Out to the Ball Game' captured the viewers attention immediately.

Credits: NBC Sports & Olympics
Chariman, NBC Sports &Olympics: Dick Ebersol
SVP Strategic Marketing, Promotions & Corporate Communications, NBC Sports & Olympics: Mike McCarley
Creative Director, NBC Sports & Olympics: Brian Matthews
NHL Marketing: Casey Hall