CINE 2010 Special Jury Award Recipients

This Was Your Life

Category: Professional Non-Telecast Division, Business - Safety, Training & Employee Development

Summary:
Research revealed that British soldiers returning from a tour of duty in Iraq or Afghanistan were twice as likely to die in a road accident compared to civilians, mainly because they were desensitized to risk. Our brief was to approach the subject in a substantially different way to the previous year's campaign and to focus on the impact on others of soldiers not taking this risk seriously.

Credits: Jack Morton Worldwide with 101
Producers: Ben Tunningley, Adam Norris
Cinematographer: Will Potter
Director: Steve Hore
Sound: Mario Sierra

Link: www.jackmorton.com